Our magazine Swiat Okularow has been in existence since May 1998.
Now it issues every two months, with six issues in each year.

Readers and circulation
Who is our reader? Swiat Okularow is made for the whole team of Polish optical stores and ophthalmologic practices: opticians, optometrists, ophthalmologists, salesclerks and for students of optics, optometry and ophthalmology.
With a circulation of 2,500 copies (September 2002), our magazine try to reach every retail optical store in Poland. We are planning to cover all optical market in Poland, sending the magazine to absolutely all Polish optical stores (both independent and chains) and to ophthalmologists practices, cooperating with opticians.
As we expect, our circulation in 2003 will reach 3500 copies.
Swiat Okularów is available only by a subscription for the opticians and all people working in optical branch.
Now, every opticians can fill out our poll and give us some opinion about our magazine and thanks to it get a free subscription of Swiat Okularow.

Contents
As the Polish optical industry's leading and the only publication, Swiat Okularow helps its readers and clients successfully brave the changing optical world and optical market - in Poland and abroad.
Swiat Okularow is an invaluable source for the optical industry in delivering information about the newest technology, hottest eyewear fashion, and latest trends in product innovations (lenses, contact lenses, frames, sunglasses, devices).
Our readers require from us the most specialist articles, closely related to the trade professionals - to opticians and ophthalmologists and their work. So all articles are connected with the optical innovations, the newest trends, optometry, the most modern technologies and equipment, marketing, optical events, helping to define the market, still being in a big transformation.
We are going to insert a new section, describing European Union in an optical context. Shortly before our entry to EU, Polish opticians are interested in optical qualifications, requirements and employment possibilities in another European countries.
We need your help in this subject!

Presentation of magazine (zip, power point, 370kB)

Advertising and PR
Swiat Okularow is the one necessary guide that looks ahead at retail and industry trends on the Polish market. It gives a perfect opportunity to reach the adequate target thanks to the advertisement. Foreign companies, using the advertisements in Swiat Okularow, have a great possibility to present their brand and their image.
It can also helps in getting Polish distributor and Polish market. Reaching the optician means also reaching the direct consumer, what can lead to succeed on still absorptive Polish optical market.

We encourage you to send us the up-to-date PR information about your company and all optical events. We try to run these trade news in large numbers, as large as we can in each issue of Swiat Okularow.
Thanks to it Swiat Okularow continues to be the great source for optical research and information that provides future market direction.

We invite you to the cooperation in editorial as well as in advertising aspects.
We offer our advice and help to you anytime, concerning different forms of cooperation and promotion of your company in the papers of Swiat Okularow.



If you would like to get advertising prices (€uro, US$) and editorial schedule, please contact us.

Have a question? Contact us

A survey of optical market in Poland

In the newest poll “Optykbus 2005” carried out by BCMM, a company specializing in marketing research and analyzing, there is an information about sources of optical news, including trade events, eyewear trends, and new technologies in the optics. It turned out once again that “Świat Okularów” is the primary source of those news about optical trade in Poland for 37,25% optical stores.

News sources about trade events, the newest eyewear trends, and new technologies in optics (there was a possibility of giving just one answer)

*Optical markets, training, conferences, fairs, “Izooptyka”, and other - answers given spontaneously

BCMM sp. z o.o.
Katowice, phone (+32) 251 53 00, 251 39 86
Warszawa, phone (+22) 627 29 26
www.bcmm.com.pl